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Marketing Executive

Invotra is part of Inv Group, who are leaders in providing digital communications services and products to organisations across the UK and US. Today, Invotra supplies services to 47% of UK civil servants, supporting central and local government, as well as the NHS, ALBs and charities.

Invotra is the leading intranet solution for public service organisations including the Department for Work and Pensions, Department for Transport and the Home Office. We empower our customers to communicate and collaborate more effectively, streamline internal processes and improve service delivery to their communities. Our product is designed to give employees a voice and provide them with all the tools they need to self serve and work efficiently.

Working at Invotra means being part of a fun, inclusive, nurturing, and vibrant team of ambitious individuals. We offer great career progression opportunities, and openness, transparency, and fairness are expected of everyone.

Invotra is proud of its culture and working environment, which is innovative and transformative. We continually challenge ourselves to develop new and better products and services.

We are committed to offering equal employment opportunities and creating a workplace where everyone can thrive.

Marketing Executive Role

We’re looking for a driven Marketing Executive with a natural flair for communication, both in written and verbal form. Our ideal candidate is passionate and hard-working, and possesses the necessary attention to detail and structured approach to build and promote a brand that disrupts the digital communications market.

In this role, you will be responsible for executing strategic and creative marketing campaigns, supporting marketing strategies, planning successful events and product launches, expanding our online presence, and crafting compelling content. Working closely with our sales and product teams, you’ll play a key role in driving revenue growth and gaining market share.

You’ll have the support and collaboration of our Sales & Marketing Director, Digital Marketing Manager, and Graphic Design Resource to help you achieve your goals.

Responsibilities:

  • Support on, and improve, our marketing strategy

  • Develop, and execute, marketing campaigns across various channels, including website, social media, email marketing and paid advertising

  • Analyse and report on the performance of campaigns

  • Create content for campaigns, website and social media channels (Blogs, Case Studies, Press Releases etc.)

  • Work with the Digital Marketing Manager to maintain and improve our website

  • Conduct market research and competitor analysis

  • Organise, and attend, online and in-person events such as conferences and webinars

  • Record interactions with prospects on our internal CRM system

  • Support the sales team with content for tender submissions

  • Build and grow your public sector/internal communications network

  • Build excellent working relationships with colleagues, customers, suppliers and partners

How we measure this role:

  • High Quality Content

  • Website Traffic Growth

  • Online Engagement Including:

    • Campaign Conversions

    • Social Media Interactions & Follower Growth

    • Content/Post Engagements

  • Marketing Qualified Leads Generated

  • Return On Marketing Investment

Minimum Required Experience (including personal qualities):

  • Creative, proactive, and a keen problem solver

  • A strong team player with good communication skills

  • Excellent written skills

  • Driven and a self-starter

  • Organised with good time management skills

  • Good listener and empathetic with customers and stakeholders

  • Open, flexible, and adaptable mindset and able to work in a fast-moving environment

Minimum Required Qualifications:

  • A Level educated or equivalent

  • At least 1 year in a Marketing focused role

Nice to haves:

  • Experience in the public sector space

  • Experience in the internal communications space

  • Hubspot Experience

  • SEO Experience

  • WordPress Experience

  • Social Media Experience

  • Paid Ad Experience

Other:

Full time

Location: Hybrid (time split between allocated office and home)

Salary:  £30k salary

Employee Benefits:

Employer Assistance Programme
Enhanced Annual Leave
Hybrid Working
Competitive Remuneration
Fun, vibrant culture
Excellent career development and progression opportunities

To apply for this role, send your CV across to jobs@invotra.com and quote ‘Marketing Executive’ in the subject line, or complete the form below

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