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5 ways to use analytics to transform your digital internal comms

Effective analytics needs to be at the heart of all communications strategies, providing you with knowledge and insights that can make a huge difference.

1. Ask yourself these key questions

  • Is our communication useful?

  • Is it valuable?

  • Is it findable?

  • Is it accessible?

It’s not always easy to ensure that all of the boxes are ticked, or to find out what your existing user experience is like without user testing, which can take up both time and resource. To ensure you have the right answers you need the right analytics tool to ensure you understand your audience and all of their behaviour.

Illustration of questions before moving intranet

2. Reach into the depth of understanding your analytics tool offers

Here at Invotra, our product integrates with Matomo.

Analytics page from Matomo

Matomo offers real time web analytics reports. For each visitor, you can see all of their attributes:

  • date

  • number of actions

  • time spent on the site

  • country

  • browser

  • operating system

  • whether the visitor is new or a returning visit

In order for this data to be of use, you want to go beyond “hits”, and instead read deeper to find out what people find relevant and important, how they interact with this and what those interactions lead to.

3. Act on what you have learnt

As a leading intranet and portal supplier, we have grown to fully understand the challenges our customers face when it comes to user experience and engagement.
We encourage our customers to dive deeper than just looking at the ‘top-level’ analytics when trying to make a change..


There are some pretty basic things that can help you here. Take time spent on the site, for example. If you can see that multiple users are engaging for long periods of time with a certain page or piece of content, you might choose to promote it.


Another example… the dates people are hitting your site. If you notice that activity is always higher on a Monday morning, you might choose to announce or promote something at that time.

4. Experiment to drive better engagement

Another feature of Matomo is click mapping. This clearly shows where users are drawn to on a page, meaning that you can then build your pages to have the best chances of success. You can also see what is being ignored. You might then choose to move this to a more optimal position or decide to remove it.

Matomo metrics example of a page performance
(Image shown is from Matomo’s demo site to protect customer data)

We make it easy for our customers to act on their findings by providing our In-Place-Editor feature. Users with the appropriate permissions are given the tools, flexibility, and control to make real-time changes by simply dragging and dropping.

In place editor page with layout customisation
Example 1
In place editor page with layout customisation
Example 2

You can also try out different layouts and then perform analysis as to which is more successful.

What makes this so great is that you aren’t asking for your users to put any effort into testing or changing the way they behave, you simply monitor them and adjust to improve their UX.

5. Demand in built business intelligence from your intranet and communications platforms.

Our product allows our customers to gain business intelligence through our intuitive dashboards, which are available for all of our applications and teams.


The image below highlights some of the metrics that our dashboards deliver.

Invotra message wall dashboard
Dashboard example

These metrics enable you to roll-out evidence-based improvements to your navigation and content, which in turn should deliver a better user experience and increase engagement within your organisation.

We'd love to show you how Invotra can transform the way your organisation works

Invotra 5.0 - Laptop and Mobile with message wall and a profile page displayed

Discover what your Invotra intranet could look like with a free, branded video