60 Seconds with our Digital Marketing Apprentice, Jake

‘My role entails ensuring that our content reflects our brand values, and is of the most possible use to our customers’

Can you tell us about your role and responsibilities at Invotra?
I’m in charge of content creation throughout the marketing site, I assist Kim (Content writer) in the planning, preparation and execution of all marketing campaigns. I am also very involved in our design process, and the development of our illustration styles.

How did your journey begin at Invotra?
Following sixth form I went onto to complete an art foundation degree at Northbrook metropolitan creative campus. I thoroughly enjoyed the year I spent studying, as art has always been a huge part of my life, however I felt that pursuing an apprenticeship at Invotra was the best option for me as it allows me to gain valuable, on the job knowledge, whilst still gaining a qualification out of the end of it.

What is important to you when it comes to working culture?
I like that throughout the company, no matter what department, everybody helps everyone. This became essential to me whilst I was preparing for the APSE annual conference which Invotra was sponsoring, a huge number of people gave up their time to help me get informed and ready to present our product. All in it’s just a very positive environment.

Tell us about a project that you’re working on…
Since I started I have been continuously working with Brendan (our creative lead) on the development of our illustration styles, this has been very fulfilling and has allowed me to improve my design skills massively.

What is one surprising/interesting fact that people don’t know about you?
I once fractured my nose and broke two toes during a rugby match without noticing and played through to the final whistle, we lost!

Name one career goal that you would like to achieve in the coming year…
I want to gain a qualification in Digital Marketing.

Is there anyone in particular, living or dead, that has inspired you throughout your career progression?
Brian O’Driscoll, greatest Irish rugby player of all time. His persistence (and general hard nuttery) has been a large influence on the development of my work ethic.