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A guide to measuring the success of your intranet

Measure and review interactions between your staff

We encourage our customers to dive deeper than just looking at the ‘top-level’ analytics when trying to make a change. After all, what’s the point in giving your employees a voice if you’re not able to track and act on what they’re talking about?

Employees tend to perform better when they feel valued. A large part of this is not only giving them a voice but actually listening to what they are saying and making changes based on these suggestions.

Some simple ways to measure success :

• How many individuals/teams/locations are contributing overall?

• How well do your page layouts work?

• Are staff able to find the content that they’re searching for?

• Do your staff have mostly positive or mostly negative things to say?

Supporting you to make business decisions

Being able to identify trends and patterns gives you a unique opportunity to better understand your employees. By identifying statistics such as which content throughout the intranet is most engaged with, you can vastly improve efficiency; potentially saving your organisation millions.

We allow you to easily identify your users’ behaviours and provide you with the information you need to enforce decisions allowing you to roll out evidence-based improvements.

Analytics and metrics

Systems such as Matomo, a leading analytics application, allow you to correlate and visualise the behaviour of your users. The highly secure, rich reports that Matomo offers allows you to gain a detailed understanding of your intranet including pages visited, time spent, number of actions, where users are clicking on a page, the date and times of all actions and much more.

“Understanding how end users interact and behave within the intranet is a vital insight for any intranet manager in order to make informed decisions on things such as structure, layout and search configuration. It’s also important to listen and understand end-user frustrations when making changes and updating the intranet.”

Billy Clackers, Product Manager, Invotra

In order for this data to be of use, you want to go beyond “hits”, and instead read deeper to find out what people find relevant and important, how they interact with this and what those interactions lead to.

Take time spent on the site, for example. If you can see that multiple users are engaging for long periods of time with a certain page or piece of content, you might choose to promote it. Simple things like this show you are taking into consideration what your users want to interact with.