Local Government digital
communications report

Invotra undertook research over three months via Freedom of Information requests to establish the state of UK Council digital communications. The Local Government digital communications report launched today includes results from 379 local authority respondents.

Key findings include:

  • Scotland has the largest percentage of Councils with a current digital workplace strategy (69%)

  • Annual IT budgets range from £55 million in Manchester, with Scotland having the highest average annual IT spend

  • There are huge differences in the average IT spend per employee – £9,167 in Manchester compared to £1.95 in Kent

  • There are over 280 different types of job titles that describe the person that manages the intranet within Councils, demonstrating the complexity within ‘DigitalGov’

  • Annual intranet budgets are low, averaging £20,000 per Council and represent less than 1% of annual IT budgets

  • Some councils have no intranet while others have always had the same platform in place for over 20 years

  • Only 23 Councils manage their intranets in-house with the majority using external suppliers

“Our report highlights many positives about operational digital workplace strategies as well as significant investments in IT. The UK’s digital communications map is, however, patchy - there are haves and have nots. What is evident, is the complexity and difficulty there exists for a standard or unified approach to developing digital communications for council employees to give them a loud, effective voice.
Paul Zimmerman
Paul Zimmerman
Chief Operating Officer, Invotra

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